Google joined the Demand Response and Smart Grid Coalition (DRSG), an association that promotes the monitoring of electricity consumption in both the power grid and end users’ homes. This step is the latest in a series of environment-friendly actions that Google.org engaged in over the past few years. The DRSG group includes multiple companies, all [...]

Google figured out that, by tracking user queries on flu symptoms, it can predict ascending or descending trends of influenza spread throughout the United States. So Google.org, the company’s philanthropic arm, created Google Flu Trends, a division that will provide users with detailed daily estimates of flu cases.

Rumor has it that Google CEO Eric Schmidt will be occupying the newly-formed tech advisor position to the president of the United States. Barack Obama created this position just shortly before visiting the Google headquarters during his campaign, and some believe that the reason this happened was because the job was promised to Schmidt.

Google has backed down from an online advertising marriage with Yahoo amid antitrust concerns raised over the partnership of the number 1 and 2 search providers worldwide. Back in June 2008, Yahoo opted for an alliance with Google, defying cries over a monopoly on the online advertising space from Microsoft and other rivals. Yahoo’s measure [...]

The global financial crisis could, at least as far as online advertising is concerned, be in Microsoft’s advantage by destabilizing Google. Compared to the Mountain View-search giant, the Redmond company has little to lose in this arena. But Google, which Microsoft Chief Executive Officer Steve Ballmer dubbed a “one trick pony” in the past, is [...]

Google has announced on its official blog that, following the concerns expressed by privacy regulators in Europe and US, it will anonymize IPs in the server search logs after 9 months instead of 18. After being the first major search engine to clearly specify a retention time for IPs of 18 months, Google claims that [...]

ParaScale, a startup based in Cupertino, California, announced the trial availability of its cloud storage system. As more and more people know, cloud storage refers to the fact that data is no longer kept on physical devices, but on the Internet.

Google has applied for a new patent, this time for a water-based data center. The company plans to build several systems more or less at a close distance from the shore, as land is continuously being crowded by huge data centers, which use a lot of conventional energy.

An autistic Australian working at the Foster’s Yatala brewery was fired because of some YouTube videos in which he was “defaming” his workplace. Karl Tilcock, reports Australian IT, has been an employee of the company for over 12 years when he received a written notice regarding his dismissal. The man, whose online nickname is AusDingo, [...]

The Association of National Advertisers has voiced its concerns related to the implications that a Google-Yahoo! agreement would have on fair competition. The letter sent to the Department of Justice, which is currently reviewing the partnership between the two companies, comprises “a comprehensive, independent analysis, which included input from the Board’s members and face-to-face discussions [...]