Acer has launched its ‘first fully-integrated marketing campaign’ to highlight its product range and touchscreen technology to consumers across EMEA.
The campaign, dubbed ‘A Touch More’, will include above and below-the-line activities including public relations, social media marketing, in-store and out-of-home advertising. This will be supported with trade marketing initiatives, promotions and more.
It will target style-conscious consumers and focus on Acer’s Aspire and Iconia flagship products across the range of touch-enabled ultrabooks, convertibles and tablets.
The campaign has been developed in collaboration with Havas Worldwide and ZenithOptimedia. It is timed to go live now in the lead up to the holiday season and extend beyond the New Year shopping period.
“’A Touch More’ is a major, fully integrated and comprehensive multichannel campaign to show consumers how Acer is redefining the way in which they can use touch across the technology devices they love and use every day,” said Hajo Blingen, Vice-President Marketing for Acer Europe, Middle East and Africa.
“It is based on our core brand values of being curious, progressive and human in what we offer, and aims to encourage people to use their devices in ways that are a touch smarter, simpler, classier, cooler – to get more out of the way they use the technology.”
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